Lisa Borodkin

A Dumb Starbucks opened in my neighborhood over the weekend.

The Guardian asked me to write an op-ed piece on it, so I did.

“Dumb Starbucks was the perfect crime, but Starbucks was smart to play dumb.”

Dumb Starbucks at 9:30 a.m. on Sunday, February 9, 2014. Photo: (c) Lisa Borodkin

A casual poll of my Los Feliz friends yielded a generally positive range of reactions. The stunt was funny, and timely. I had just attended a Digital LA panel on the future of Silicon Beach and Hollywood. In a world where there is a demonstrated consumer demand to skip through televison commercials (see Fox Broad. Co. v. Dish Network L.L.C., 2014 U.S. App. LEXIS 1657, 2014 WL 260572 (9th Cir. Cal. Jan. 24, 2014), a/k/a the “Dish Hopper” case), what is the future of the television commercial? I hope this is it.

I did find a funny typo in LEXIS misspelling Illinois’ anti-dilution statute as “antidelusion.” If only states could eliminate delusions so easily.

The only thing diluted by Dumb Starbucks was the coffee.

Anyway, the whole thing was a lot of fun, and I look forward to more terrible advice from Nathan and doomed retail establishments next to my dry cleaner.

Nathan Fielder says he’s going to open a Dumb Starbucks in Brooklyn next week. Let’s just hope it’s in Williamsburg.