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Nike+ Human Race for A Better LA December 9, 2009

Posted by lborodkin in : Uncategorized , add a comment

So December 1, 2009 has come and gone and I’m going to put some of these new FTC guides in action with this long-belated writeup of the Nike+ Human race last October 24.

Nike had some extra spots on the eve of its 5K/10K midnight running event on October 24, 2009 through downtown LA and invited a few bloggers. The event took place in some 30 cities worldwide. In Los Angeles, the event partnered with USC and USC football coach Pete Carroll’s charity, A Better LA.

I had been interested in running one of these “something-K” races in general, and in seeing how a coordinated multi-city event like this worked, so when a fellow LAist staffer said Nike’s coordinator had room for a few more bloggers, I jumped at the chance (and recruited a second into the mix).  And like magic, boxes of Nike shoes, performance wear and a funny “Nike+” race timer appeared at the designated drop point.  They also gave us passes to the pre-game tailgate for the USC-Oregan State game happening the next day.  And media parking passes, a hot commodity in downtown LA. So like good little bloggers, we put the stuff on that seemed to fit, and did the run.

Here are some sights and sounds from that night:


Created with Admarket’s flickrSLiDR.

While I do agree with those that thought the loud DJ music and bright strobe lights might be a bit unnecessary, when I asked the Nike rep who helped us register “why midnight?” she replied “because it’s fun!” And my other cavill was that the lyrics in the music at the pre-Oregon State tailgate party were less than family-friendly. Still, they were very nice and let our plus one in. Also they had some interesting folded and perforated burgers, beer and cupcakes at the tailgate (why cupcakes, always?).

Thanks again to Nike for inspiring 7,000 to 8,500 of us to get out of our cars and run for a while, to the local law enforcement for clearing our paths, for the scattered bands of musicians, singers and other entertainers who lightened our hearts in running the course, and to the local residents for putting up with us passing through their residences and workplaces.

Takeaways to ponder: why do we run?  What is your idea of a better LA?

More coverage by LAist and Caroline on Crack.

Thanks to Nike, USC and a Better LA.