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Yes, Bad Publicity: FTC to Crack Down on Celebrity Endorsements August 7, 2016

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Great meeting at the FTC today. Stricter disclosure FTW! Love it : )

Both Bloomberg and Marie Claire broke stories last Friday that the FTC is going to pursue investigation of celebrity endorsements that aren’t clearly advertisements.

The announcement is the continuation of the FTC getting tougher with entertainment-based companies that do not clearly follow FTC Guidelines such as the proposed consent order in the Warner Bros. settlement with the FTC over “Middle Earth: Shadow of Mordor” game influencers with influencers such as YouTube star PewDiePie.

This blog previously reported the “Pony Stars” Disney’s $3 million consent judgment with the FTC over alleged violations of the Children’s Online Privacy Protection Act by collecting the data of thousands of children under age 13 without parental consent.

The FTC‘s interest in extending regulatory probes into the music, gaming and children’s entertainment industries is the writing on the wall that players in those industries need to rethink the old Hollywood adage “There’s no such thing as bad publicity.” If the publicity is paid for, you better tell the public who paid and how much, or else face FTC scrutiny.

On a somewhat related note, more ideas about “How to Act as a Business in a World in Which User Feedback and Reviews Are Critical to Your Reputation and Business” can be found in the presentation that Bennett Kelly and I did for the 12th Annual Stanford 2015 E-Commerce Best Practices Conference presentation on June 8, 2015 with Laurence Wilson of Yelp, Ed Chansky of Greenberg Traurig and attorney Francine Ward.

Slides of the presentation below:

(Photo Credit: Ted Murphy under Creative Commons license via flickr) Shoutout to my old BlogWorld 2009 panelists on “Sponsored Conversations” Ted Murphy, Jeremiah Owyang, Jennifer Leggio and Wendy Piersall.

Radio Free Internet: Social Networks, Bill of Rights and the Fourth Amendment June 20, 2010

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While I was at the Computers, Freedom and Privacy conference in San Jose, California, this week, Peter B. Collins asked me to talk on his Internet radio program about the Social Network User’s Bill of Rights we were hammering out at the conference.

To listen to my guest spot on the Peter B. Collins radio show, click below.

***Peter B. Collins Show Episode 142***

Peter asked great, insightful questions from outside the social media bubble.

1. What are reasonable expectations of privacy for Google search queries?

2. Are Yelp‘s review ranking algorithms a breach of an implied agreement with businesses?

3. Is Facebook developing a cottage industry in providing user data at $500 per subpoena?

4. Where are the courts on compelled disclosure of IP addresses?

5. Is Facebook heading for a tragedy of the commons when used for self-promotion?

6. Have social media policies eroded traditional constitutional protections in executing search warrants?

Peter’s toughest questions were about the intersection of constitutional law and social media Terms of Service, particularly Fourth Amendment issues.

Peter also asked for a recap of the seven principles in “We, the Users: Facebook User’s Bill of Rights” I wrote with Professor Jack Lerner of USC Law School for the San Francisco Chronicle.

Thanks, Peter!

Beautiful Pixel Art from the ACLU of Northern California’s dotrights.org project