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3 Pithy Thoughts from 2008 January 5, 2009

Posted by lborodkin in : Uncategorized , trackback

Here are props to the authors of three pithy sound bites that shaped my use of social media in 2008.

1.  “Don’t drink the haterade.”

Gary Vaynerchuk BWE 08

Gary Vaynerchuk, Keynote at Blog World Expo ’08.

Gary Vaynerchuk (aka “Gary Vee”) of Wine Library TV gave a captivating and inspiring keynote address at Blog World Expo in Las Vegas in September 2008. If you can find a recording of it, please watch and link to it. Other advice from Gary is that if you’re going to podcast, update every day, or try to do so at least three times a week. That’s what you need to do to keep people’s attention. Another point he made is to give away as much as you can and still make a profit.

What Gary was referring to with the “Haterade” comment is his advice not to waste energy envying, hating, or criticizing those who are successful. Don’t turn away from others with a huge following merely because they are successful. Join them. Try to learn what works for them. Don’t drink the Haterade. Just don’t.

2.  The secret to Twitter is who you follow, not who follows you.

Twitter/No Twitter Stickers at SummerMash

Robert Scoble, from The Secret to Twitter, Scobleizer, March 23, 2008.

(photo of Twitter/No Twitter stickers from SummerMash LA)

This neat little article wraps up what is so cool about Twitter. Follow because you want to hear about things you don’t know. Never mind the numbers.

3. “The Asteroid is coming.”

Cory Ondrejka at Digital Music Forum West

Cory Ondrejka, Keynote at Digital Music Forum West.

This little sound bite was taken from Corey Ondrejka’s keynote speech at Digital Media Wire‘s Digital Music Forum West last October. This conference was extraordinary in that it actually got leaders from clashing industries — the recording industry and the consumer electronics industry — on stage, face to face, frankly debating their mutually incompatible business models with no punches pulled. (Incidentally, it was the only time I ever heard someone answer the question of where the money from RIAA settlements goes. The answer, according to the panelist from one of the major record labels, is that it is split 50/50 with the artists after costs are taken off the top.)

Corey Ondrejka asked people in the audience to raise their hands if they know anyone who has an assistant printing out their emails, i.e., the dinosaurs. He was making a point about business models. “The asteroid is coming.”

Who shifted your paradigms in 2008?

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1. Tish - January 16, 2009

You are spot-on with Gary V. He has transformed the retail wine business and is as tireless as he is charismatic. And he is a genuine wine lover. Just 30 seconds of any winelibrarytv episode demonstrates that. http://tv.winelibrary.com/about/
Taken as a whole, I would attribute much of his success to that charisma, not just the social-media and internet smarts, which he obviously has (did he mention in the address that a week or so back his whole computer system at Wine Library was hacked and he navigated the recovery with honesty, addressing customers about it via twitter and the site?). And he is fortunate that his product – wine – is a great fit for web video.

As a “recovering wine critic” turned speaker, my only quibble with Gary is that I think he sells his own palate short by constantly harping on Wine Spectator and Robert Parker ratings. I have confronted him about this, and fully believe he will be even more transformational in the wine business if/when he decides to shift away from the 90-point nonsense.

2. Tish - January 16, 2009

Oops, I just realized you were blogging about Gary's talk in Sept. 2008. He JUST gave another keynote in Las Vegas on Monday, Jan. 12, 2009. And the WL hack happened just recently.

3. Lisa - January 16, 2009

Tish, you are right about Gary V's charisma. He makes it seem like you're old buddies. I will look for video of his January keynote.


4. lborodkin - January 16, 2009

You’re right about Gary V’s charisma. The other keynote sounds very inspiring as well. I will look for video of that.

Thanks for commenting, Tish.

5. Hampers - May 29, 2009

I’ll drink to that. lol. Nothing can beat a good character – minus the envying and all sort of energy wasting hatred.

6. metropolice - June 3, 2009

not all journalists, bloggers, and not all bloggers journalists

7. Versace Sunglasses - September 29, 2009

Good stuff.

8. Versace Sunglasses - September 30, 2009

I don't considered blogger as journalist they are different.